經濟中南Seminar是由澳门永利集团304官网手机發起創辦，由澳门永利集团304官网手机師生全力打造的學術研讨平台。經濟中南Seminar計劃每兩周開展一次，其中以青年教師和學生分享經典文獻、報告與讨論工作論文為主，并且将有計劃的邀請國内外經濟學領域的傑出學者做專題講座或報告其最新工作論文。
經濟中南Seminar第15期邀請到了山東大學澳门永利集团304官网手机的李長英教授。
主題：Competitive Pursuit of Targetability with Privacy Intrusions
主講人：李長英教授
時間： 2018年11月3日 10:00-11:30
地點：文泉南樓207
主講人簡介：李長英，山東大學澳门永利集团304官网手机教授。先後畢業于山東大學經濟學碩士、美國科羅拉多大學經濟學博士。主要研究方向是國際經濟學、産業組織理論和微觀經濟理論，多年來緻力于跟蹤世界前沿研究，論文發表在Journal of International Economics, International Journal of Industrial Organization, Scottish Journal of Political Economy, EconomicModelling, The Singapore Economic Review, 《世界經濟》、《南開學報》、《數量經濟技術經濟研究》和《經濟科學》等雜志上。是國際著名經濟學雜志Journal of Public Economics，Journal of Economics and Management Strategy 和Economic Modelling的匿名審稿人。
論文摘要：This paper proposes a framework in which two platforms compete to improve their targetability, which sensitizes consumers to privacy concern and leads them to resist ads. We analyze the impact of consumer privacy on competitive pursuit of targetability by the platforms. We find that, underpay-TV, equilibrium targetability is lower than the social optimum. The improvement in targetability hurts platforms but benefits consumers. Under free-to-air, equilibrium targetabilityis too high (low) if consumers are more (less) privacy-sensitive, increased targetability might benefit both platforms and consumers. In addition, privacy regulation reduces targeting accuracy through the increase in the cost of improving targetability and therefore might make consumers worse off. Our findings contribute to the business strategy of platforms and offer insights to the assessment of the regulatory debate on consumer privacy.